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BRIDGESTONE’S ECOPIA EP150 PARTNERS WITH NEW MARUTI SUZUKI DZIRE AS THE ORIGINAL EQUIPMENT TYRE
Pune, May 30, 2017:
Pune (May 30th, 2017): Bridgestone India Pvt. Ltd., subsidiary of the world’s largest tyre and rubber company, Bridgestone Corporation today announced that its fuel efficient and ecofriendly tyre range, ECOPIA EP150 is the original equipment (OE) fitment for the all New Maruti Suzuki Dzire - India’s best-selling sedan designed for the young, aspirational and “indulgence seeking” customers.

“We are proud to announce our original equipment fitment for ECOPIA tyres with the newly launched Maruti Suzuki Dzire. It is an honour to be associated with the new Dzire, which is designed to fulfil the growing aspirations of a young and prosperous India. Since its launch in 2015, ECOPIA has been very well-received by our customers and dealers, resulting into a prominent impact in the Indian market. With its availability in 26 sizes ranging from 13" to 18" rim diameters, ECOPIA is becoming the first choice of many popular vehicles in India, Mr. Katsuyuki Yamamura, Director of Consumer Tyres, Bridgestone India Pvt. Ltd. said.
 
ECOPIA EP150 tyres utilize unique compounds and cutting-edge technology in tread design to strike a balance between fuel efficiency, safety and durability. Engineered for the cost-conscious and eco-conscious driver, EP150 has low rolling resistance that reduces the production of harmful carbon dioxide emissions that contribute to global warming.
 
(Overview of tyres supplied)

MODEL TYRE PATTERN  TYRE SIZE LOAD INDEX SPEED SYMBOL
DZIRE ECOPIA EP150 165/80 R14 85 T
185/65 R15 88 T

<ECOPIA EP150’s features>
 
ECOPIA EP150 is a tyre that truly reflects Bridgestone’s advanced technology and commitment 
to innovation. This low rolling resistance tyre is designed to deliver excellent fuel economy and
low noise while maintaining Bridgestone’s renowned safety standards. 

  • Excellent braking performance
  • Improved fuel efficiency
  • Low noise for a quieter, more comfortable ride
  • Superior wear resistance
  • Exceptional handling in hazardous and wet conditions
New technologies in New Tread Design:

Rib-linked blocks
Outstanding braking performance
It uniforms ground contact when braking, enhances braking even in wet condition.

Optimized 3D block shape
Tread pattern pushes water aside for smooth rolling.
 
ECOPIA compound
Improves rolling resistance
 
Weight - optimization
Optimize the balance of each material for improved RRC without compromising the durability.

About Bridgestone India:

Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective ofrunning Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. In a short stint of more than 20 years,Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.

About Bridgestone Corporation:

Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.



Desire

Desire

Bridgestone’s Ecopia EP150 Partners with New Maruti Suzuki Dzire as the Original Equipment Tyre

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