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Bridgestone India Launched Breast Cancer Screening Campaign for Rural Women on International Women’s Day
PUNE, March 12, 2018:
An Initiative under Bridgestone India’s Pink Valve Cap Campaign

PUNE, India (March 12, 2018) :
On the occasion of International Women’s Day (March 8), Bridgestone India Pvt. Ltd, launched its Breast Cancer Screening and Awareness campaign at the Primary health centre (PHC) Karanjvihire, Tal- Khed, Dist: Pune. The event was attended by over a 100 women from the surrounding rural community. 

 
The event was an extension of Bridgestone India’s flagship initiative of Pink Valve Cap Campaign conducted in October 2017 and was organised with the support of Rotary Club, Nigdi Pune. A team of doctors and nursing staff from Ratna Memorial Hospital Pune participated as experts during the camp, to provide all female patients a General body check-up, Breast check-up, Cervical Cancer PAP smear test, Haemoglobin, Blood pressure and sugar test. 
 
In addition, an awareness session with the 100+ beneficiaries along with distribution of free supply of protein, iron and calcium health supplements was also done during the camp. This session enabled participants to be aware of the causes, symptoms and preventive measures of this deadly disease. A strong message to emphasize “Early Detection Saves Life” was deliveredto the community during the campaign. 
 
With the aim of reaching out to the maximum number of women in the community, various screening camps will be organised at all 11 health centres across Khed Taluka. 
 
Speaking about the initiative, Dr. Suresh Dhekle, Medical Officer, Primary Health CenterKaranjvihire, Pune said, “Such initiatives by Bridgestone India in the direction of Rural Women Health Care – Breast Cancer Prevention & Detection is highly appreciated and welcomed. We were able to sensitize and support a sizeable population in Karanjvihire village. We would look forward to more of such activities planned in surrounding villages as well.”
 
Rtn. Hemant Kulkarni, President, Rotary Club of Nigdi, Pune stated, “On the occasion of International Women’s Day, a Cancer screening camp was organized at Karanjvihire. While it was found beneficial for community, what was really touching was the way in which Bridgestone involved itself to organize the camp and galvanised its resources. It was indeed a pleasure to be associated with Bridgestone in this milestone project.”
 
Mr. Parag Satpute, Managing Director, Bridgestone India Pvt. Ltd. said, “Bridgestone’s mission of ‘Serving Society with Superior Quality’ is the North Star that guides all our business activities and in line with our CSR commitment ‘Our Way to Serve’, this activity is an example of how Bridgestone aims to support the people and local community in the market which we operate in. As a global company, we are committed to not only performing for our stakeholders, but to also contribute to a better world.”

About Bridgestone India:
Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. In a short stint of more than 20 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.

About Bridgestone Corporation: 
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

In the Asia Pacific region, Bridgestone locates its regional headquarters in Singapore, overseeing the operations of tire production and sales facilities, as well as supplying its products across more than 25 countries in the region. Bridgestone Asia Pacific plays a key role in facilitating this large and growing market as it contributes significantly to the entire Bridgestone Group.
 




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